Tag Archives | Marketing

Branding

While on vacation, I read the book Blink by Malcolm Gladwell.  I was fascinated, learning about rapid cognition – snap decisions our brains make, without conscious thought. Our brains sift through the sum total of our experience and knowledge and come up with an immediate opinion or answer when confronted with something new. An interesting […]

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Choosing a Business Name

Shakespeare wrote: “What’s in a name? That which we call a rose By any other name would smell as sweet.” While this may be true for Romeo and Juliet, not always so in business!  A business name is very important.  It needs to be easy to pronounce, it must flow, it must be memorable and […]

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The Business Plan – Executive Summary

Remember back when we first started the Business Plan?  After the cover page and index, the next section was the Executive Summary.  At the time, I said don’t worry about the Executive Summary – that section goes in last. Well, here we are!  The rest of our Business Plan is complete and we need to […]

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