“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
While this may be true for Romeo and Juliet, not always so in business! A business name is very important. It needs to be easy to pronounce, it must flow, it must be memorable and it must not be in use by another company. A web site presence is essential in this day and age, so the web site domain must be available.
When I decided to launch my own jewelry business, I spent a lot of time thinking about a company name. Although my own name flowed nicely, it could be a challenge to spell for some people. I wanted something easy to remember and easy to spell. I wanted to convey a feeling of the “something special” that I felt about my jewelry. I finally decided on Plum Jewels. I liked the meaning of plum:
“plum – adjective informal
a plum job, excellent, very good, wonderful, marvelous, choice, first-class.”
I also liked the color purple and more important, the web site was available – so there you have it – Plum Jewels. I registered the name last summer, my graphic designer Pat made me a great logo and I thought I was on my way. So naive!
Last December I started meeting with my Small Business Advisor. She felt very strongly that my company name should be my name. As an artist, she wanted me to be my own brand. You know – like Tiffany, Cartier, David Yurman. I mentioned the name quandary to my friend Janet and she asked “What was your maiden name?” Bingo! No one ever had a problem spelling my maiden name and it also flowed nicely. The web site domain was available. I also got a very positive response when “test marketing” the name to friends and family. So Maria Paray it was.
Here are some sites with information to think about, as you select a name for your company:
And here’s a little something to make you laugh – a list of names you won’t want to use:
(All logos and content copyright by Maria Paray and not to be used without written permission.)