Well, tried to do a spur of the moment fundraiser to support VetDogs, a wonderful non-profit organization that provides service dogs to our disabled veterans, at no cost. I detailed the fundraiser in a blog post and also posted on facebook. A few wonderful people donated and one will be the lucky winner of a Perky’s Paw necklace, but for the most part, this fundraiser went unnoticed.
I’ve been trying to figure out why. It’s quite the puzzle, especially since there were so many people posting flags and statuses honoring our veterans, on Veteran’s Day. I’m sure it’s not because they don’t care about our veterans.
- A person in the non-for-profit (NFP) sector mentioned that donations for all NFPs are down and when they come in, they trickle in slowly. So in any future effort, I will allow much more time, to give people a chance to learn about the opportunity and take action.
- I learned there was a minor web site issue at VetDogs and some people couldn’t complete the donation process. These things happen – next time I will post all options for donating, including a good, old phone number!
- Some people are leery of putting financial information online, even for a trusted and secure site like VetDogs. Again, next time I will provide alternate donating options, with a phone number.
- Some people may only read facebook at night – by then, a message posted that morning is already buried by later news. The solution here is to post info about the fundraiser several times, at different times of the day.
- Some people thought that they needed to wait for a receipt from VetDogs, to post their comment for a chance to win. Hmmm, my bad – I need to make the “rules” a bit clearer next time.
Well, looks like I learned quite a bit! Next time I do a fundraiser – or any event where I would like reader participation, be it NFP or business related, I need to take advantage of this new knowledge. At any rate, it certainly won’t keep me from trying other fundraisers to benefit worthy causes – I’ll just be a little smarter about it!