If you are creating or updating your web site you need to read Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers by Larry Bailin. Great book with lots of information on fonts, colors, site aspects to focus on and all the other details that go into making a successful, user-friendly web site. Mr. Bailin has a good sense of humor so it’s a fast and funny read – but it will definitely set your mind to thinking in the right direction.
Many thanks to my friend Robin of Vintner’s Circle for recommending this excellent resource.